In This Article
Unit-Price Estimating Guides
Adjusting Labor Costs
Uses & Limits of Estimating Guides       View all ESTIMATING articles

Using square-foot cost guides to price a complete house based on its size and quality level can get you in the right ballpark. The guides are available as books or construction estimating software. But to create a reasonably accurate estimate, you need to break down the job into smaller components of materials and labor for each trade. Most contractors have developed their own unit-price costs books based on their company’s historical data – what it costs and how long it takes for them or their subs to complete a given task. Since you’re not in the building business, the next best thing is to pick up a unit-price estimating guide and use it to do your own detailed estimate.

Several companies publish estimating guides for builders and remodelers. This type of cost book or estimating software, such as, Craftsman’s National Construction Estimator, breaks down construction into its smallest units of work and materials and then provides prices for material and labor by the square foot, linear foot, or whatever is the most appropriate measurement. You will find material and labor costs by the item (such as a window), by the square foot (e.g, drywall) or by the linear foot (e.g., moldings). Remodelers will find unit costs for things like demolition, shoring, and cleanup.

View a sample page from a unit-price estimating guide. Sample page is reprinted with permission from 2012 National Construction Estimator © Craftsman Book Co.
Pricing a large job at its smallest units, by the single stick of wood or brick, is very time consuming, so most guides also group together certain materials and operations into common “assemblies.” For example, the square-foot price of a “ceiling assembly” might include the ceiling joists, drywall installation, and taping and finishing. A linear foot assembly for a 2×6 exterior wall might include the finished drywall interior, R-19 insulation, and sheathing and siding on the exterior. Just measure the length of the wall, multiply by the linear foot cost and regional modifier and, voila, you have the cost of building a complete wall.

Some guides go further and  provide rule-of-thumb guides to quickly estimate items such as framing by the square foot. They provide square-foot prices to frame an entire house based on square footage and characteristics such as 2×4 vs. 2×6 walls, number of stories, trusses vs. rafters, and other factors. You might find other costing rules-of-thumb for installing kitchen cabinets by the linear foot, rough plumbing a 3-fixture bath, or building a backyard deck.

While breaking down a job into its smallest elements, which contractors call “estimating by the stick” can, in theory, give you the greatest accuracy, it is the most time consuming. To begin the process, you need to do a complete material takeoff, and use a comprehensive checklist to make sure you include every step in the building process. Essentially, you have to build the project in your mind and estimate each step.

And since you will not be aware of every little step involved in your project, in most cases, you will get better results estimating with assemblies and rules-of-thumb where applicable. For items not included in assemblies, you will need to use their individual unit prices. In some cases, like kitchen cabinets, you will be interested in the labor costs only, since the material costs are so widely variable. In general, you’ll get better numbers if you get material quotes from a lumberyard and use the cost books for labor only.

In addition to regional multipliers, most cost guides also provide fudge factors to adjust labor rates for work condition such as steep sites, ladder work, and bad weather. For example, one guide  (see below) recommends adding 15% to 25% for work on a ladder, scaffold, or crawlspace; and to deduct 10% to 20% for an identical task that is repeated over many days. This can help you with the soft side of estimating, where experience and judgement come into play. As any experienced estimator will tell you, it’s part science, part art.


  • Add 10% to 15% when working temperatures are below 40 degrees or above 95 degrees.
  • Add 15% to 25% for work on a ladder or a scaffold, in a crawl space, in a congested area or remote from the material storage point.
  • Deduct 10% when the work is in a large open area with excellent access and good light.
  • Include all productive labor normally
  • Add 1% for each 10 feet that materials must be lifted above ground level.
  • Add 5% to 50% for tradesmen with below average skills.
  • lent on site. Deduct 5% to 25% for highly motivated, highly skilled tradesmen.
  • Deduct 10% to 20% when an identical task is repeated many times for several days at the same site.
  • Add 30% to 50% on small jobs where fitting and matching of materials is required, adjacent surfaces have to be protected and the job site is occupied during construction.
  • Add 25% to 50% for work done following a major flood, fire, earthquake, hurricane or tornado while skilled tradesmen are not readily available. Material costs may also be higher after a major disaster.
  • Add 10% to 35% for demanding specs, rigid inspections, unreliable suppliers, a difficult owner or an inexperienced architect.

Reprinted with permission from 2012 National Construction Estimator © Craftsman Book Company.


It’s important to remember that estimating guides are based on average costs and your job may not be average for any number of reasons. Whenever possible, you’re always better off getting two or three actual bids from contractors or subcontractors. Some contractors use unit-pricing guides in their estimating process, but few rely on them completely to generate a bid. Some use the guides to help price out a task they’ve never done before or to price a subcontractor job that they are unable to get a bid on for whatever reason.

For single-trade jobs such as roofing, siding, drywall, etc., unit pricing books should be reasonably accurate. For more complex jobs, pricing books are more difficult to use and have a larger margin of error. For one thing, you need to make sure you include every step in the job, a difficult task if you are new to construction. (See estimating checklist.) Also larger, more complex jobs have a lot more variables that affect costs. Make sure you use all the appropriate adjustment factors for location, job conditions, and material quality.

HomeTech Remodeling and Renovation Cost EstimatorIn general, remodeling is more difficult to estimate than new construction. For renovations, it’s best to use an estimating guide designed specifically for remodeling, such as HomeTech’s Remodeling and Renovation Cost Estimator or Craftman’s  National Repair & Remodeling Estimator or

In addition to estimating an entire job, you may find this type of cost book very useful in understanding (and negotiating) the cost of change orders, and in quickly comparing the costs of different materials you are considering. For example, you can quickly compare the square-foot costs of sheet vinyl flooring vs. thin-set ceramic tile vs. hardwood strip flooring  (e.g., $1.20 for vinyl, $7.55 for tile, and $11 for hardwood). Fortunately, these are usually broken down by materials and labor, so you can plug in your own material costs, which may be quite different from the ones cited.

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